Off-Page SEO Activity: What It Is and How to Use It

Off-Page SEO Activity are shown in the given bellow:

Search engine optimization pertains to the process of improving a website’s visibility organically. It aims to increase the site’s page ranking, as well as amplify the traffic it receives, so that it gets pushed up the top of the search engine page results (where it can attract and entertain consumer interests). SEO covers new, academic, image, video and map searches, and uses different activities to achieve desired results. Here are a few of the most Off-Page SEO Activity commonly applied:

  1. Social bookmarking. This is a method that internet users apply to organize, manage and store their resources online. That way, wherever they are and whatever unit they use, they can easily retrieve and use information. In social bookmarking, web page links are saved and shared. They are made public, so that they can be used for reference searches. This is where it can be maximized as a marketing medium. With descriptions and tags added, submissions are able to call the attention of viewers and allow them to understand what the content is all about. If there is an interest, these links would directly lead viewers to the website where they could go about their business, producing leads and traffic. Ratings and comments further reinforce the credibility of the source.
  2. Blog posting. This SEO tactic, meanwhile, aims to propagate web page links on different, related and high ranking blogs, so that it would be able to redirect quality traffic. It involves positing feedbacks regarding write ups that the blog owner publicizes, as well as interacting with other commenters on the matter. By forming an opinion or giving relevant supporting or negating information, the comment will be able to spark interest, reroute traffic, as well as boost the source’ credibility in line with the topic.
  3. Article submission. This technique uses article directories to subtly promote products and services to readers. People generally flock to these information sites to get some answers, and since Google adores content, they are usually the first presented when a query is raised. To ensure that articles are accepted in high ranking article submission sites, no word of the business is mentioned in the content. However, keywords with hyperlinks are applied to target traffic towards the site. In some article repositories, links are only displayed in a resource box.
  4. Social networking. This involves the creation of profiles in social networking sites to gain traffic, build relationships and foster brand awareness. Its main goal is to reach out to social media users with interesting content, pictures and posts, so that they would share it or find their way to the website. Because of its accessibility, it has become a leading SEO white hat activity.
  5. Off-Page SEO Activity

Of course, there are still a lot of other lucrative search engine optimization tasks that are involved in a campaign. There’s image and video marketing, RSS submission, directory submission and forum posting, to name a few. It is important to note that all of these are done off-page. On page techniques encompass site map generation, keyword research, meta tags creation and user-friendly web design, which might require the assistance of an expert. The items mentioned above are just the basics, and all of them you can try out for yourself.

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